Ranchly is a ranch-to-table beef company owned by a former Washington DC chef. The company delivers pastured-raised beef coupled with expert cooking tips. Concept Hive created a brand that emphasizes the two main selling points of the company: pasture-raised and chef-owned. The process started with the company name, tagline, and logo. After that, the brand was carried out on packaging, web design, promo items, and more.